Sienna Magazine
This is not just a personal project. Sienna is a platform where I curate weekly articles across runway, fashion, beauty, and lifestyle to develop further and showcase my journalistic voice. Taking an honest tone, Sienna moves away from the polished approach of traditional fashion publications, focusing instead on authentic reactions, real opinions, and a voice that isn’t softened to meet or please expectations. These articles are designed to open conversation, provoking fresh perspectives that lead to more honest, creative discussions. These conversations can flourish through the open comment section at the end of each article, building a stronger community where every voice is heard and valued.
Sienna is built on the knowledge that, over the years, journalism has lost its authenticity, often prioritising audience approval over honest critique. The finer details, the ones that give a story depth, are often overlooked, with surface-level commentary taking their place. This digital platform aims to shift that, bringing the narrative back to the forefront through a more considered, questioning approach. Conveying a personal tone and challenging contemporary standards, Sienna Magazine will stand away from the modern world and highlight the beauty of journalism, editorial art, and above all, women.
Over the coming months, Sienna Magazine will become a physical print publication, curated by Sienna Gavin-Mitchell. Unlike many magazines, this publication will be a collaborative effort that also serves as a platform for stylists, photographers, models, and other creatives to showcase their work. These collaborations are open to all, and Sienna will announce them on Instagram when they arise. Sienna Magazine is not just reaching out to encourage women; Sienna aims to spark passion and creativity in all readers. Our audience ranges from 18 to 35, and we hope to empower and build confidence in all women. Taking a more striking, personal, sometimes risky, and controversial approach, Sienna Magazine will not shy away from contemporary society or its ideals. This is a timeless magazine meticulously curated to stand out and break through the barriers of a modern society. Who women are or choose to be is not society’s choice - and Sienna wants to make that clearer than ever.
While the online platform offers the more traditional side of journalism through Runway, fashion, Beauty, and Lifestyle articles, Sienna Magazine will be a print publication to collect. With carefully curated features and interviews personalised to each magazine, these magazines are ones to admire and truly take care of. It is not just a quick read, but something that our audience chooses to be inspired by. Sienna Magazine is not your ordinary magazine, and we confidently promise you that. What is the point of fitting in when standing out can be much more rewarding?
In a time where fashion and journalism are losing their voice, Sienna Magazine is here to reinforce it through the lens of an unapologetic woman.
Attached below, please see my website link and some of my personal favourite articles from each category.
Sienna Magazine:
https://siennamagazine.uk
Lifestyle:
Fashionably Late or Worth The Wait? The Devil Wears Prada 2 Review
Written by Sienna Gavin-Mitchell
Fashion:
Fashion is Art, So There’s No Excuse: The Met Gala 2026 Expectations
Written by Sienna Gavin-Mitchell
Runway:
It Turns Out Florals For Spring Are Groundbreaking, Sorry Miranda.
Written by Sienna Gavin-Mitchell
Beauty:
Women Are So Worth it.
Written by Sienna Gavin-Mitchell